SeasonSet was born out of a competition season.

Like most cheer & dance parents, I found myself managing the season the way everyone seems to: scrolling back through WhatsApp to find travel details, checking a spreadsheet on my phone to remember which events I’d booked hotels for, trying to recall whether spectator tickets had been sorted through the club or directly with the event organiser. Meanwhile, the same questions kept coming up across the club, again and again, from different families, about tickets, training times, and where everyone needed to be and when.

Nobody was doing anything wrong. The sport is just genuinely complex, and keeping track of it all takes real effort, for parents and clubs alike.

I’m Kate, co-founder of SeasonSet, IT Marketing professional, and a Cheer and Dance mum. My co-founder, Andrew Jackson, brings decades of hands-on IT experience and the technical depth to turn an idea into a platform clubs can actually rely on.

Together we set out to create something that didn’t exist: a platform built specifically for the competition lifecycle of competitive cheer & dance…not a generic sports app with a few features bolted on, but something designed around the real experience of parents and clubs managing a full season.

SeasonSet gives families one place for everything…training schedules, competition logistics, travel details, hotel bookings, spectator tickets, kit orders, waivers and deadlines. It also streamlines absence requests, something clubs have told us takes up more time than it should. And it gives clubs a way to share information once, clearly, so the questions stop before they start.

We’re currently in pilot with a small number of UK competitive cheer & dance clubs ahead of the 2026/27 season. We have just one place remaining, if you’re interested in joining SeasonSet and helping shape the platform, please get in touch with us as soon as possible.